COSTA DEL SOL’S LUXURY REAL ESTATE MARKET SEES 20% GROWTH IN 2024

The luxury real estate sector in the Costa del Sol, particularly in Marbella, Estepona, and Benahavís, experienced a record 20% growth in 2024, with investments exceeding €3.2 billion. This surge is attributed to an influx of new buyer profiles, including young tech entrepreneurs, elite athletes, and digital nomads, as well as increased demand from international markets such as the U.S. and the Middle East. Exclusive areas like Puente Romano and Sierra Blanca have seen property prices surpass €30,000 per square meter. The region has also witnessed a boom in branded residences, solidifying its status as an international benchmark. Projections for 2025 anticipate sustained growth, with expected price increases between 5% and 8% and expansion towards the western Costa del Sol.